Search results are only leads

October 13, 2026

Ask a search engine for distributors of a brand and you get articles, reviews, marketplace listings and a few real distributors. Keeping whatever mentions the brand gives you a list that looks full and is mostly wrong.

EVIDNCE treats every result as a lead. Company sites are read for their own statements, brand owner partner pages are read for the companies they list, articles and directories are read for the names they mention, and exhibitor catalogues are checked for the product.

Each relationship then gets a status with its evidence: confirmed when the brand owner lists the company, claimed when the company says it on its own site, possible when the brand only appears nearby. Nothing is thrown away because one page lacks a keyword.